We were brought on by European retailer MEXX and KnotPR to do a launch video for MEXX's new Toronto flagship store.
We came up with the exciting concept of a hybrid launch video / style how-to video, which we executed by interviewing magazine editors in attendance at the industry party on MEXX's interpretation of popular runway Fall/Winter trends. The video we created succinctly communicates MEXX brand essence, as well as the aesthetics and offerings of the new MEXX flagship store, wrapped up in an interesting branded content style piece.
